Hot damn, it’s finally February! We have made it through the bitter cold and icy bleakness of December and January, and are now on the downhill slide into spring. For those of us in the Powersports industry, this is a time of rejoicing. The birds are singing once again, the sun seems brighter, and the days are bursting forth with new opportunity!
What’s that, you say? It’s cold outside? There’s still a little snow on the ground? No one is riding, yet?
Hey, I get it. We haven’t “officially” made it to spring, yet, but we are a heck of a lot closer than we were a month ago and, in this business, it is a crucial time to start tapping into that conversation while it’s going on in the heads of your customers.
Your customers. Those loyal, die-hard, wind therapy loving folks, who have been suffering miserably from PMS these past several months. What do I mean by PMS? Glad you asked - PMS is Parked Motorcycle Syndrome, and they’ve all had it. The great news is that you have the metaphorical pain reliever that they need.
That pain reliever comes in the form of shiny, new parts & accessories, riding gear, leather jackets, boots, fresh service to get their ride ready to go, and for some, it comes in the form of that brand new, sweet bike they’ve been eyeing online all winter long. They want it, you’ve got it, now it’s time to give it to them.
I hear a lot of dealers say, “Call me back in the spring.”, and I just want to reach through the phone and give them a gentle, but firm shake. If you’re waiting until spring is actually here to invite folks into the dealership, then you’re a day late and a dollar short. Chances are, you’re lots of dollars short, because they’ve already gone somewhere else to get the relief they’ve been craving.
Now is the perfect time to throw a party at the dealership, whether it’s for Mardi Gras, St. Patrick’s Day, a Pre-Spring Meltdown Party, or something else, and get as many of these guys and gals through the doors as possible BEFORE it’s prime riding season. Having a party is the best way to warm your customers up for the great riding days ahead, create affinity with them, and make sure that they don’t go anywhere else when the time comes to make that new bike purchase.
That’s what our Sharp Shooter has done thousands of times over the years for hundreds of dealers in all corners of the country. It’s a proven winner that works regardless of the weather, market, and economy. We drive qualified traffic into your dealership, while also generating a pipeline of leads for every single department of the dealership. Every single rider that responds to a campaign is going to tell you who they are and what they are interested in buying right now.
Imagine how much bigger and better your spring quarter could be if you had that information!
Give me a call today and let’s talk about how to maximize your marketing budget by focusing on the right target audience, with the right media, using the right message, and making sure we’re doing it all at just the right time. There is no better way to utilize your marketing dollars than with our direct response system for predictable growth.
I look forward to chatting with you!